Traditional herbal medicine, also known as phytomedicine, refers to using a plant's seeds, berries, roots, leaves, bark or flowers for medicinal purposes. This field of medicine is becoming more mainstream as improvements in analysis and quality control, along with advances in clinical research, show the value of herbal medicine in the treatment and prevention of diseases. This session will discuss trends, opportunities and clinical support to support evidence-based treatment of diseases in this sector.


Advancing TCM - An Evidence-based Approach to Consumer Behaviour Change

Jacob Cheong, Head, Group Product Development and Management, Eu Yan Sang

Current Situation in Standardisation of Chinese Medicine
Prof Lyu Aiping, Dean, School of Chinese Medicine, Hong Kong Baptist University

Clinical-based Research at Chinese Medicine Hospital, Hong Kong
Prof Bian Zhaoxiang, Associate Vice-President (Chinese Medicine Development), Hong Kong Baptist University

Advances in Complementary Health Products - A Singapore's Perspective
Dr Edmund Tian, Head, Centre of Innovation for Complementary Health Products, Temasek Polytechnic

Panel Discussion
Moderated by Tjioe Yan Yin, Senior Physician and Manager, NTU Chinese Medicine Clinic, School of Biological Sciences, Nanyang Technological University