This technology offers video analytical solution for smarter and more effective retail management.
The technology utilises cognitive media analytics to monitor customer demographics e.g., age, ethnicity and gender. The technology is able to classify the emotions of customers. It also analyses the number of people that pass or enter the store, as well as the behaviour of customers from the moment they arrive until the moment they exit.
The technology also support in analysing the presence of staff, thus ensuring that shoppers are properly attended to. This provides value in ensuring that shoppers are not forced to wait for long periods unattended.
With regards to products, this technology effectively analyses the placement of products in the store, monitoring theft and the location of expiring goods.
Some technical specifications for consideration:
The technology covers a wide range of CCTV based video analytics for safety and surveillance activities such as:
By understanding customer demographics and behaviour, retailers can optimise the placement of products in a store. The technology enables retailers to operate at an optimal level, thus allowing them to maximise their revenue generation activities.