TECH NEED

Innovative And Agile Tools To Gather Consumer Feedback

KEY INFORMATION

TECHNOLOGY CATEGORY:
Foods - Quality & Safety
TECHNOLOGY READINESS LEVEL (TRL):
LOCATION:
Singapore
ID NUMBER:
TN174387

Background/Description

We are looking for innovative and agile tools to gather target consumer feedback on our global products and packages portfolio. We believe engaging consumers during the product and package development stage is important and should be an authentic experience. To deliver a broad range of delicious, high-quality snacks and packaging that consumers can feel good about, we want to truly understand consumer preferences, behavior and habits.

Snacks include chocolates, biscuits, cakes, gums, candies. 

 

 

Technology Specification

We are interested in the deployment of Artificial Intelligence (AI) solutions to assist consumer product testing such as

-Text AI
-Visual AI – inc picture, video, facial recognition/coding
-Interactive AI
-Analytical AI
-Voice AI
 

Equally interested in fast (agile) and insightful ways to gather consumer feedback on product and package propositions:

-Qualitative approaches
-Quantitative approaches
-Hybrid of qualitative and quantitative
-Any other

WHAT WE ARE NOT INTERESTED IN

- Traditional consumer research approaches and techniques

- Solutions that are not fully developed

Preferred Business Model

  • Business Collaboration (Joint Venture)
  • Others
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